top of page
  • Writer's pictureNomads Media

Building a Community on Social Media

(Important: This video has English subtitles. To turn on the subtitles, click on the settings icon at the bottom of the video and choose "Auto-translate" to English; then click on the keyboard icon.)

Social media has become a crucial platform for connection, expression, and online community building. In this context, content expert and VideoGaga mentor Antonio Perandrés shares valuable tips on how to build a strong community on social media. Here is a step-by-step guide based on his recommendations.

1. Clarity from the Start

Before starting to record, Antonio emphasizes the importance of having clarity about the theme of your content. Whether you represent a company or are an individual creator, it is crucial to keep in mind the purpose of your presence on social media platforms like YouTube. Clarity from the beginning provides clear direction for both you and your audience.

2. Define Your Niche

In the vast world of social media, on YouTube for example, it's easy to get lost without a defined niche. Antonio highlights the need to clearly mark your area of interest. Whether you are promoting your company or starting a channel from scratch, a well-defined niche allows you to attract a specific audience and build a committed community.

3. Avoid Wandering

Inconsistency can be detrimental to the growth of your community. Antonio warns about the danger of constantly changing the topic of your videos. If you start talking about politics one day, weather the next, and photography the day after, you can lose the attention and trust of your audience. Consistency in your content creates a solid identity and fosters community loyalty.

4. Professionalism and Cohesion

Whether you represent a company or are an individual creator, professional presentation is key. Antonio emphasizes the importance of maintaining a consistent and professional approach in your videos. This not only contributes to the credibility of your content but also strengthens the connection with your audience.

5. Purposeful Adaptability

While it is vital to maintain consistency, Antonio also recognizes the importance of adapting purposefully. Understanding the changing trends and needs of your audience allows you to evolve your content strategically, maintaining interest and relevance.

Building a community on social media requires a combination of clarity, consistency, and purposeful adaptability. Following Antonio's advice, content creators and businesses can establish a solid and lasting presence in the competitive world of social media.

Building a community will be your most valuable asset on YouTube. It will be this community that consumes your content and allows you to monetize your channel. If you don't know how to create one, then you have a significant disadvantage compared to your competition who does.

Are you ready to grow on social media and create content like a PRO? Sign up now for the FREE module:

You can also enroll in the complete 7-module course (plus 2 bonus modules) for a very special offer! This includes a recorded masterclass in high-impact content creation by Antonio Perandrés. Just visit for details.


bottom of page