The world of travel is evolving faster than ever, and the ITB Berlin Convention 2024 is set to be the perfect stage for those eager to explore the latest trends, innovations, and strategies shaping the future of tourism. From March 5–7, this major event will bring together over 400 top industry leaders from global companies like Booking, Google, Microsoft, and Airbnb, who will share their insights on everything from artificial intelligence to sustainable tourism.
With the theme “Pioneer the Transition in Travel & Tourism. Together,” the ITB Berlin
Convention promises to be a melting pot of ideas and inspiration. Attendees can look forward to more than 200 sessions across 17 dynamic tracks, covering topics that range from climate justice and digital transformation to the growing role of AI in travel. This is the place where the travel industry’s brightest minds will gather to navigate the challenges and opportunities ahead.
Top Speakers, Groundbreaking Sessions
Get ready for thought-provoking discussions led by some of the biggest names in the industry. For example, on March 5, the Carrier & Cruise Track will dive into the pressing issues facing airlines and cruise lines today, with speakers like Nadia Azale from Air France-KLM, Michele Francioni from MSC Cruises, and Chris Ramm from Travelport. Expect expert insights on global market trends and innovative solutions to industry challenges.
One of the standout moments will be Glenn Fogel, CEO of Booking Holdings, who will share his vision on leadership and innovation in tourism. Other unmissable sessions include Karim Bagga from Microsoft, who will explore how GenAI is revolutionizing the travel sector, and Stefan Ebener from Google, who will offer a deep dive into how artificial intelligence is shaping the digital landscape of travel.
Sustainability and Climate Action at the Forefront
Sustainability is front and center at this year’s convention. On March 7, the Responsible Tourism Track will shine a light on the tourism industry's responsibility in driving biodiversity conservation and climate justice. Speakers like Bruno Oberle, President of the World Resources Forum, and Külli Kraner from the Estonian Ministry of Economic Affairs will present actionable solutions for achieving net-zero tourism and addressing climate change.
With sustainability taking a more prominent role in travel decisions, the event will showcase practical examples from leading companies pushing for greener travel options, making it a must-attend for anyone interested in the future of eco-tourism.
Join the Future of Travel
Whether you're looking to network with industry giants, discover cutting-edge innovations, or gain practical insights for your business, the ITB Berlin Convention is the ultimate place to be. It’s not just about learning from the best—it’s about shaping the future of the travel industry, together. Don’t miss the chance to be part of this transformative experience.
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