Get ready to take your travel industry knowledge to the next level at ITB Berlin 2024, where Travel Technology takes center stage! From March 5 to 7, this year's show promises to showcase the most cutting-edge solutions in the world of travel, under the theme "Take Travel Technology to the Next Level. Together." Whether you're a tech enthusiast, a travel professional, or just curious about the innovations shaping the future of tourism, ITB Berlin offers an unmissable opportunity to dive deep into the digital evolution of the industry.
The Hub for Innovation: Travel Technology at ITB Berlin
ITB Berlin has always been a platform for change and progress in the tourism sector. This year, it’s stepping up its game, with 30+ international providers spanning across five expansive halls, all showcasing futuristic products and ideas. Expect to see a mix of industry giants like Amadeus, Sabre, and Travelport, as well as fresh startups bringing fresh perspectives to the table. The Travel Technology section is set to be a buzzing hub of innovation and knowledge sharing, allowing visitors to engage with the latest technologies transforming everything from hotel management to personalized travel experiences.
eTravel Stage: A Must-Visit for Travel Tech Enthusiasts
One of the highlights of ITB Berlin 2024 is undoubtedly the eTravel Stage in Hall 6.1, where thought leaders and tech pioneers will gather to explore the future of travel. This year, the stage will feature two new theme tracks: AI and Digital Destination, giving attendees a first look at how artificial intelligence and digital tools are reshaping travel. The expanded audience space ensures there’s plenty of room for everyone interested in the latest trends, technologies, and industry insights.
Throughout the event, the eTravel Stage will host dynamic keynote speeches, panel discussions, and pitches. Here’s a sneak peek at what’s in store:
Day 1 Highlights (March 5)
11:15 a.m. – Beyond the Buzz: What are the Key Technology Trends Shaping Travel? Join Lea Jordan (co-founder of techtalk travel) as she discusses key travel technology trends with Mirja Sickel from Amadeus and Andy Washington from Trip.com Group. They’ll separate the hype from the real game-changers in travel tech.
2:30 p.m. – Hotel Technology Trends (or Hypes?) – Cutting the Noise If you're in hospitality, don't miss this panel, where Kevin King (CEO of Shiji International) and industry visionaries will dive into the evolving world of hotel tech and the digital transformation of the industry.
Day 2 Highlights (March 6)
9:30 a.m. – Technology, Tours & Activities Schubert Lou (COO of Trip.com) will delve into the preferences of Chinese travelers when it comes to international tours and activities, while the Arival tech platform presents fresh insights on the future of experiences.
3:45 p.m. – AI in Travel: How It’s Reshaping Travel Searches and Bookings Discover how HomeToGo is using AI to innovate the vacation rental experience in a conversation with Dr. Patrick Andrae, CEO of HomeToGo, as he shares the story behind the company's AI-powered travel planner.
Day 3 Highlights (March 7)
10:30 a.m. – Taking Notes: Lessons from Asia’s Digital Frontier Charlie Li, CEO of TravelDaily China, moderates a panel featuring industry leaders from the Chinese travel market. Learn how Asia is leading the way in digital transformation and how these lessons can be applied globally.
11:00 a.m. – Camping Goes Digital Michael Frischkorn (CPO & CTO of PiNCAMP) shares insights on how digital tools are revolutionizing the camping market.
4:15 p.m. – Finally Understanding Guests: From Guest Cards to Digital Wallets Reinhard Lanner, strategy adviser for Travel & Hospitality, explains how data management is the key to personalized guest experiences.
A Global Conversation on Travel Tech
ITB Berlin 2024 is not just a trade show—it’s a global conversation about the future of the travel industry. The eTravel Stage provides an incredible opportunity for professionals to exchange ideas, learn from the best, and get a front-row seat to innovations that will shape the future of travel. From AI and hotel tech to destination marketing and tourism experiences, the breadth of topics covered will be sure to spark inspiration.
Whether you’re a seasoned travel pro or a tech geek looking to explore new innovations, ITB Berlin 2024 is the place to be. Get ready for a world of possibilities, all happening under one roof.
For more details on the ITB Berlin Convention 2024, check out the full program and stay updated on the latest events and speakers at itb.com/itb-convention-program.
Don’t miss out on the next big leap in travel technology—join us at ITB Berlin 2024!
Comments