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FITUR 2025 in Madrid: Where Travel Dreams Take Flight

Writer's picture: Nomads MediaNomads Media


Get ready to be swept away! FITUR, on of the world's largest tourism trade fair, is back in Madrid for its 45th edition, and it's bigger, bolder, and more exciting than ever.


This year, things kicked off with a touch of royalty, as Their Majesties the King and Queen of Spain, King Felipe VI and Queen Letizia, graced the event with their presence. They toured the impressive array of exhibitors, from exotic destinations to cutting-edge travel tech, getting a firsthand glimpse of the latest and greatest in the world of travel.



But the real star of the show this year is undoubtedly Brazil. As the official Partner Country, Brazil is showcasing the vibrant colors, infectious rhythms, and breathtaking beauty of the "Land of Samba." Expect to see stunning displays of Brazilian culture, from captivating dance performances to mouthwatering cuisine.



With over 9,500 companies and 156 countries represented, FITUR 2025 is a feast for the senses. Whether you're dreaming of a relaxing beach vacation, an adventurous trek through the Amazon, or a cultural immersion in a bustling metropolis, you'll find inspiration at every turn.


More than just a trade show

FITUR isn't just for industry insiders. The weekend is open to the public, offering a chance for everyone to discover their next dream vacation. Explore 9 pavilions packed with inspiration, from exotic beaches to thrilling adventures. Discover the latest travel gadgets and how they're changing the way we explore the world. Learn how the travel industry is embracing eco-friendly practices and making a positive impact.


And don't miss FITURTECHY 2025, a tech-focused travel event happening concurrently. This exciting event explores the coolest innovations shaping the future of travel. Think AI-powered travel planning, sustainable escapes, and even virtual influencers!



Inspired by "One Thousand and One Nights," this year's FITURTECHY theme is "A Thousand and One Journeys," and it promises to be a magical ride. Expect to learn how:


  • Tech is transforming travel: From AI concierges to personalized itineraries, you'll see how technology is making travel smoother and more enjoyable.

  • Sustainability is key: Discover eco-friendly travel options and how you can minimize your impact on the planet while exploring the world.

  • The future of travel looks bright: Imagine hotels powered by AI, destinations that come alive with augmented reality, and unforgettable experiences that go beyond the ordinary.



Who's attending?

A star-studded lineup of travel experts, including CEOs, hoteliers, and even a virtual influencer, will be sharing their insights. You'll hear from industry leaders like:

  • Julia López from American Express: Get the inside scoop on how to travel smarter and more rewarding.

  • Kike Sarasola from Room Mate Group: Learn about the future of hospitality and how to experience unforgettable stays.

  • Olivia Estrella from Turisme Comunitat Valenciana: Discover how technology is helping to create more sustainable and authentic travel experiences.


Don't miss:

  • The "Hotel of the Future": Experience firsthand how technology is changing the way we stay, from AI-powered room service to personalized in-room entertainment.

  • The awards ceremonies: Celebrate the best and brightest in the travel industry.

  • Networking opportunities: Connect with fellow travel enthusiasts and industry professionals.


For those unable to join the event in Madrid, FITUR's Live Connect offers a seamless online experience. This platform allows you to:


  • Explore the Exhibit Floor: Discover participating companies, their offerings, and event highlights.

  • Connect with Industry Leaders: Schedule valuable meetings with exhibitors and engage with the global travel community.

  • Access Exclusive Content: Continue networking and stay informed before and after the event."


FITURTECHY 2025 is your chance to get a glimpse into the future of travel and discover how to make the most of your next adventure. So, pack your bags (and your curiosity!) and get ready to be inspired!

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