FITUR is taking things to the next level in 2024, blending innovation, sustainability, and accessibility to offer a truly unique experience for both professionals and the general public. With ten exciting sections, the fair is an unmissable event for anyone interested in the evolution of global tourism.
Accessible Tourism Takes the Spotlight with FITUR 4all
This year, FITUR introduces FITUR 4all, a game-changing initiative designed in partnership with IMPULSA IGUALDAD. This section will shine a spotlight on accessible tourism, offering new insights into how destinations and companies can develop inclusive travel options. The launch of the 1st FITUR 4all Awards will further recognize the industry’s efforts in making travel accessible for all, reflecting the growing importance of inclusivity in tourism.
Sports Tourism: A Sustainable Revolution
FITUR Sports, growing in size and scope, will show how sports tourism is driving sustainable travel forward. In collaboration with AFYDAD and global sponsor FRANCE 2024 OLYMPIC AND SPORTS DESTINATION, this section will highlight how sports events and activities can contribute to environmental sustainability and social impact, making it a must-visit for those passionate about sports and sustainability.
The Tech-Fueled Future of Tourism
For those looking to discover the latest tech trends, FITUR Techy will be the place to be. This section, developed with ITH, dives into cutting-edge innovations such as artificial intelligence, the data economy, and emerging trends in the hotel industry. Whether you're in travel management or just love new technology, there’s plenty to explore.
Cruises & Sustainability: Navigating the Future
The FITUR Cruises section, in collaboration with Cruceroadicto, will showcase the cruise industry’s dedication to sustainability. Visitors will gain insights into how cruise lines are minimizing their environmental impact, protecting destinations, and enhancing the communities they visit.
Diversity & Inclusion at FITUR LGTB+
The FITUR LGTB+ section returns this year to celebrate diversity, shining a spotlight on the 10% of tourists who identify as LGBTQ+. This section will focus on promoting inclusivity in the tourism sector, offering both a space for networking and a platform for new initiatives designed to make travel a welcoming experience for all.
Empowering Women in Travel
In collaboration with WOMEN LEADING TOURISM, FITUR Woman highlights the importance of female leadership in the tourism industry. With the support of Seville and aligned with SDG 5, this section will foster discussions and initiatives that inspire and empower women to take on leadership roles in the tourism sector.
Showcasing Spain’s Tourism Innovation
With the FITUR Know How & Export section, SEGITTUR and ICEX are giving Spanish tourism companies a chance to shine. This space offers a unique opportunity for showcasing innovative products and services. A standout this year is the launch of the AI for Tourism Awards 2024, a competition that encourages the exploration of artificial intelligence’s role in tourism.
Film, Talent, and Language: New Horizons
FITUR Screen, in partnership with Spain Film Commission, connects the worlds of film and tourism, exploring the powerful role movies play in shaping travel trends. FITUR Talent, created in collaboration with Educación 3.0, will focus on education, professional development, and the relationship between people and artificial intelligence. Meanwhile, FITUR Lingua will highlight the importance of language tourism, promoting local languages and cultures while supporting tourism outside peak seasons.
The FITUR Sustainability Observatory
FITUR Next, sponsored by Enrique Tomás, continues to drive sustainability efforts, presenting the FITUR Sustainability Observatory. This initiative, focusing on tourism’s contribution to revitalizing local territories, will be a central feature of the event, demonstrating the importance of responsible tourism.
A Digital and Eco-Conscious Future
FITUR is also embracing the future with its FITUR Live Connect digital platform, ensuring that all sections’ conference programs are available via streaming, allowing global participation. Additionally, IFEMA MADRID continues to reduce its environmental footprint by measuring FITUR’s carbon impact, reinforcing its commitment to hosting low-environmental-impact events.
Ecuador at FITUR 2024: A Sensory Journey
As FITUR 2024 Partner Country, Ecuador will showcase its rich culture and natural beauty. Located in Hall 3, Ecuador’s stand will immerse visitors in the country’s diverse offerings, from vibrant cities to breathtaking landscapes, all under the banner of the “Time to Reset in Ecuador” campaign. This is an exciting opportunity for both international tourists and businesses to explore what Ecuador has to offer.
Weekend Fun for All at FITUR
The fair isn’t just for professionals—FITUR 2024 opens its doors to the public over the weekend. Visitors can travel the world from the comfort of nine expansive halls, exploring global destinations and enjoying activities like zip lines in the Puerto Rico pavilion, fitness challenges at FITUR Sports, and musical performances, dance shows, food tastings, and more. There’s something for everyone at FITUR, whether you’re seeking new travel ideas or just looking to have fun.
With its focus on specialization and sustainability, FITUR 2024 promises to be an unforgettable event that’s not only about tourism but also about creating a more inclusive, innovative, and environmentally conscious travel world. Whether you're a travel professional or a passionate traveler, this year’s FITUR is a must-see.
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