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Dublin and Grosseto: A New Era for Smart Tourism in 2024

Updated: Nov 19




Get ready for a fresh wave of inspiration in travel, as Dublin and Grosseto step into the spotlight as the 2024 European Capital and Green Pioneer of Smart Tourism. These two cities have been recognized for their incredible strides in accessibility, sustainability, digital innovation, and their vibrant celebration of cultural heritage. Here’s why they’re about to become the ultimate travel destinations of the year.


Dublin: A Hub of Innovation and Creativity


Dublin, the lively heart of Ireland, has long been known for its rich history and culture, but in 2024, it’s about to take on a whole new identity. Chosen as the European Capital of Smart Tourism, Dublin impressed the European Jury with its cutting-edge approach to tourism. Not only did the city excel in all four key categories of the competition—accessibility, sustainability, digitalisation, and cultural heritage & creativity—but it also presented an exciting slate of activities for the year ahead.


From interactive cultural experiences that blend the city’s storied past with futuristic digital tools, to smart transport solutions that make getting around Dublin easier and greener, the city is setting new standards in tourism. Expect to see innovative projects that highlight Dublin’s creative spirit, as it paves the way for a more inclusive and sustainable travel experience. As the European Capital of Smart Tourism, Dublin is ready to show the world how to blend tradition with technology in the most exciting way.


Grosseto: Leading the Way in Sustainable Travel


Over in Italy, Grosseto has been named the European Green Pioneer of Smart Tourism, and it’s easy to see why. This charming Tuscan city is a true pioneer in sustainable tourism, showcasing how small destinations can lead the charge in eco-friendly travel. Grosseto has impressed the jury with its green transition practices, proving that sustainability isn’t just a buzzword—it’s a way of life here.


The city’s commitment to sustainable development and eco-conscious tourism has made it a model for other destinations looking to reduce their environmental footprint while still offering unforgettable travel experiences. Visitors to Grosseto can expect eco-friendly accommodations, nature-based tourism activities, and an overall sense of harmony between the city and its surrounding landscapes. As the Green Pioneer, Grosseto is shaping the future of tourism with a focus on people, planet, and profit, creating a blueprint for others to follow.


What’s Next for These Pioneering Destinations?


Both Dublin and Grosseto will now embark on a year-long journey as the official 2024 European Capital and Green Pioneer of Smart Tourism. The cities will receive a specially designed sculpture that will be displayed prominently throughout the year, symbolizing their commitment to creating the next generation of tourism. They’ll also enjoy promotional support and become integral members of the growing smart and sustainable tourism network in Europe, sharing their successes and best practices with other destinations.


This recognition is not just a title—it’s an opportunity for Dublin and Grosseto to inspire other cities and regions to adopt innovative, sustainable, and inclusive tourism practices. Through workshops, conferences, and best practice guides, they’ll help shape the future of travel, ensuring that it remains accessible, digital, and respectful of our planet.


The Future of Travel is Smart and Sustainable


The European Capital of Smart Tourism competition celebrates cities that are leading the charge in creating smart, sustainable tourism. It’s a celebration of destinations that use digital tools to improve the traveler experience, while keeping sustainability and cultural heritage at the forefront. Meanwhile, the European Green Pioneer of Smart Tourism focuses on smaller, forward-thinking destinations like Grosseto, proving that you don’t need to be a major city to make a big impact on the future of tourism.


As these two cities take the spotlight in 2024, they will be setting a new standard for how travel can be smarter, greener, and more creative. So whether you’re planning to wander the historic streets of Dublin or immerse yourself in the serene beauty of Grosseto, you’ll be part of a movement towards a brighter, more sustainable future for tourism. Let’s embrace this exciting new era of travel and follow Dublin and Grosseto on their inspiring journey into the future!

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